Saturday, May 23, 2020

Colin Ferguson and the Long Island Railroad Massacre

On Dec. 7, 1993, Colin Ferguson, a man long bothered by what he considered racism, boarded a Long Island commuter train and began shooting at the passengers with a pistol. The incident, known as the Long Island Railroad Massacre, resulted in six people killed and 19 injured. Background Ferguson was born on Jan. 14, 1958, in Kingston, Jamaica, to Von Herman and May Ferguson. Herman was the managing director for Hercules Agencies, a large pharmaceutical company. He was highly regarded and one of the most prominent businessmen in Jamaica. Colin and his four brothers enjoyed many of the privileges that come with wealth in a city where extreme poverty is common. He attended Calabar High School and, from all appearances, was a good student who participated in sports. At the time of his graduation in 1974, his grade average was in the top third of his class. Fergusons idyllic life came to an abrupt halt in 1978, when his father was killed in a car crash. His mother died from cancer not long afterward. Soon after both parents died, Ferguson had to cope with the loss of the family fortune. All the losses left him deeply disturbed. Move to the United States At 23, Ferguson decided to leave Kingston and move to the U.S. on a visitors visa, hoping for a fresh start and a good job on the East Coast. It didnt take long for his excitement to turn to frustration: The only jobs he could find were low-paying and menial, and he blamed racism in America. Three years after his arrival in the U.S., he met and married Audrey Warren, an American citizen of Jamaican descent who understood the cultural differences that affected her husbands ability to get along. She was patient and understanding when he lost his temper and went into rages, expressing his racial bigotry toward white people who he felt stood in his way. The couple moved to a home in Long Island, where he continued to rage about the mistreatment and disrespect he was shown by white Americans. He had been born to one of the top families in Kingston, and government and military luminaries had attended his fathers funeral. But in America, he felt he was treated as nothing. His hatred toward white people was deepening. Married bliss didnt last long for the couple. Warren found her new husband to be hostile and aggressive. They fought regularly and more than once the police were called to their home to break up a fight. Just two years into the marriage, Warren divorced Ferguson, stating differing social views as the reason. Ferguson was emotionally crushed by the divorce. He did clerical work for Ademco Security Group until Aug. 18, 1989, when he fell from a stool on the job, injuring his head, neck, and back and losing his job. He filed a complaint with the New York State Workers Compensation Board, which took years to come to a resolution. While he waited for their decision, he attended Nassau Community College. Disciplinary Problems at College He made the deans list three times but was forced to quit a class for disciplinary reasons after a teacher filed a complaint that Ferguson was overly aggressive toward him in class. That prompted him to transfer to Adelphi University in Garden City, New York, in 1990, majoring in business administration. Ferguson became very outspoken about black power and his dislike of whites. When he wasnt calling everyone around him a racist, he called out for violence and a revolution to overthrow white America. Ferguson alleged that a white woman at the library shouted racial epithets at him when he asked about a class assignment. An investigation found that no such incident had occurred. In another incident, Ferguson interrupted a faculty member giving a presentation about her trip to South Africa, allegedly shouting, We should be talking about the revolution in South Africa and how to get rid of the white people and Kill everybody white! After fellow students tried to calm him, he chanted, The black revolution will get you.   In June 1991, as a result of the incident, Ferguson was suspended from school. He was invited to reapply after satisfying his suspension, but he never returned. Brush With the Law In 1991 Ferguson moved to Brooklyn, where he was unemployed and rented a room in the Flatbush neighborhood. At the time it was a popular area for West Indian immigrants, and Ferguson moved right into the middle, but he kept to himself, rarely saying anything to his neighbors. In 1992 his ex-wife, who had not seen Ferguson since the divorce, filed a complaint against him, claiming he had pried open the trunk of her car. Anger was boiling up inside Ferguson, and he was nearing the breaking point. In February he was taking the subway when a woman attempted to sit in an empty seat beside him. She asked him to move over, and Ferguson began screaming at her, pressing his elbow and leg against her until the police intervened. He attempted to get away, calling out, Brothers, come help me! to African-Americans on the train. He was arrested and charged with harassment. Ferguson wrote letters to the police commissioner and the NYC Transit Authority, claiming the police had brutalized him and were vicious and racist. The claims were later dismissed after an investigation. Worker's Compensation Claim Settled It took three years for his workers compensation case against Ademco Security Group to be settled. He was awarded $26,250, which he found unsatisfactory. Stating that he was still suffering from pain, he met with a Manhattan attorney, Lauren Abramson, about filing another lawsuit. Abramson later said she asked a law clerk to join the meeting because she found Ferguson to be threatening and uncomfortable to be around. When the law firm rejected the case, Ferguson accused members of the firm of discrimination. During one phone call, he referenced a massacre in California. Many at the firm began locking their inner-office doors. Ferguson then tried to get the New York State Workers Compensation Board to reopen the case but was rejected. However, Ferguson was placed on a list of potentially dangerous people because of his aggressiveness. Fed up with New York City, Ferguson moved to California in April 1993. He applied for several jobs but was never hired. Gun Purchase That same month, he spent $400 on a Ruger P-89 9 mm pistol in Long Beach. He began carrying the gun inside a paper bag after he was mugged by two African-Americans. In May 1993, Ferguson moved back to New York City because, as he explained to a friend, he didnt like competing for jobs with immigrants and Hispanics. After he returned to New York, he seemed to be deteriorating quickly. Speaking in the third person, he went on rants about blacks striking down their pompous rulers and oppressors. He showered several times a day and chanted continuously about all the black people killing all the white people. Ferguson was asked to vacate his apartment by the end of the month. The Shooting On Dec. 7, Ferguson boarded a 5:33 p.m. Long Island commuter train leaving Pennsylvania Station for Hicksville. On his lap were his gun and 160 rounds of ammunition. As the train approached the Merillon Avenue Station, Ferguson stood up and methodically began firing at passengers on both sides, pulling the trigger about every half second and repeating Im going to get you. After emptying two 15-round magazines, he was reloading a third when passengers Michael OConnor, Kevin Blum, and Mark McEntee tackled him and pinned him down until police arrived. As Ferguson lay pinned to a seat, he said, Oh God, what did I do? What did I do? I deserve whatever I get. Six passengers died: Amy Federici, a 27-year-old corporate interior designer from MineolaJames Gorycki, a 51-year-old account executive from MineolaMi Kyung Kim, a 27-year-old New Hyde Park residentMaria Theresa Tumangan Magtoto, a 30-year-old lawyer from WestburyDennis McCarthy, a 52-year-old office manager from MineolaRichard Nettleton, a 24-year-old college student from Roslyn Heights 19 passengers were injured. The Note Police searching Ferguson found several scraps of notebook paper in his pockets bearing headlines such as reasons for this,  racism by Caucasians and Uncle Tom Negroes, and a scribbled reference to his February 1992 arrest that referred to the false allegations against me by the filthy Caucasian racist female on the #1 line. Also among the notes were the names and telephone numbers of the lieutenant governor, the attorney general, and the Manhattan law firm that Ferguson had threatened, whom he referred to as those corrupt black attorneys who not only refused to help me but tried to steal my car. Based on the notes, it appeared that Ferguson planned to delay the killings until he was beyond the New York City limit out of respect for outgoing Mayor David Dinkins and Police Commissioner Raymond W. Kelly. Ferguson was arraigned on Dec. 8, 1993. He remained silent  during the arraignment and refused to enter a plea. He was ordered held without bail. As he was escorted from the courthouse, a reporter asked him if he hated whites, to which Ferguson replied, Its a lie. Investigation, Trial, and Sentencing According to trial testimony, Ferguson suffered from extreme paranoia involving many races but mostly centering on the feeling that white people were out to get him. At some point, his paranoia had pushed him into devising a plan of revenge. To avoid embarrassing Mayor Dinkins, Ferguson had selected a commuter train headed to Nassau County. Once the train entered Nassau, Ferguson had begun shooting, selecting some white people to gun down and sparing others. The reasons for his selections were never made clear. After a circus-like trial in which Ferguson represented himself and rambled on, often repeating himself,  he was found guilty and sentenced to 315  years in prison. As of November 2018, he was in the Upstate Correctional Facility in Malone, New York. Source:The Long Island Railroad Massacre, AE American Justice

Monday, May 18, 2020

The Target Market Of The Middle Age Older Segment

Advertising A. To reach the target market of the middle age-older segment (30-65 years of age) that needs to be used in different sources of advertising. 1. Billboards a. Prime time is located near Highway 92 in Tampa, Flordia. Billboards are a great advertising tool to reach the many tourists that are traveling with in the Tampa area. These billboards will be able to reach a large population with in the desidered target market. More often then not, Families and couples that are vacationing are in middle to high class and can afford a five-star restaurant. The billboards can display the general information for the daily viewing but will add announcements on the board about various events such as the event for cancer. 2. Emails a. Emailing out about the company and the event that is being put on will reach another large section of the target market. Today technology is a huge part of how a vast majority of people receive their information. Emailing about the event and sending the information out to pervious customers can catch their attention to attend the event. Going into the Database managment system can help with contacting the public about the event. 3. Social Media sponsored ads a. instragram i. Instagram is a social media site that people are able to post pictures with captions. Instagram is a huge social media outlet that is used by varies age groups. Posting a picture on the official instagram about the event and restaurant can persuade people to attend.Show MoreRelatedMarket Segmentation1000 Words   |  4 Pagesmust popular shoes on the market. Today must designer shoes are cute, but are too high for some women with flat feet or others who just want to be comfortable, while looking cute. Shoes by design is a shoe company that provides low heeled designer shoes for women of all ages. The company also provides repair services for their shoes. Shoes by design provides services for women in the United States as well as Europe. Market Segment A market segment is a sub-set of a market made up of people or organizationsRead MoreComparison of Ptv and Geo1457 Words   |  6 Pagesetc. The market to which the services are offered are broad and diverse, however mostly the adults and people from an older age bracket make PTV a preference. * Segmentation and Target Market In a highly competitive industry like that of the television industry there is a great risk that customers will perceive little difference between the brands and make their decisions randomly. For this reason the TV channels need to position themselves rightly in order to avoid losing their market share. ARead MoreBusiness Segmentation and Market Targeting1563 Words   |  6 Pagesorganisation cannot connect with all customers in large, broad or diverse markets. But they can divide such markets into groups of customers or segments with distinct needs and wants then it needs to identify which market segments it can serve effectively. This decision requires a keen understanding of customer behaviour and careful strategic thinking.to develop a best marketing plan one should need to understand what makes each segments unique and different. STP or segmentation, targeting and positioningRead MoreMetabical Case1093 Words   |  5 PagesMetabical offers a new appetite suppressant, fat blocking and calorie absorption agent. Market Segmentation Metabical has the opportunity to segment its potential consumers by gender, age, income level, and benefits. Gender segmentation will divide potential customers by male and female, with the majority of effort focused on potential female customers. Segmentation by age illustrates that middle-aged and older individuals are more likely to think about their health and weight issues. 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With the most substantial, concentrated growth in the adult male market, 5 of the 6 top ranking social media platforms should not be dominated by young females (Duggan and Smith, 2013). Yet, they are. Be-Mused is specifically intended to captive and motivate this last untaped group of social media users in a ways thatRead MoreCoca vs Pepsi709 Words   |  3 PagesAssignment #1 – Market Segmentation and Product Positioning Marketing Management MKT 500 Assignment #1 – Market Segmentation and Product Positioning The Product: Unique jewelry designs The jewelry I design is made from genuine stones, pearls and crystals. The plan is to make it into an e-business. I also do custom jewelry. Sometimes it is difficult to find exactly what you want and visiting store after store hoping to find what you want feels tiring. Sometimes you find what you want butRead MoreMarket Segmentation Targeting and Positioning1165 Words   |  5 PagesMARKET SEGMENTATION, TARGETING and POSITIONING Objectives: At the end of the lesson, students will be able to: †¢ Define market segmentation, market targeting, and market positioning. †¢ Discuss the major bases for segmenting consumer and industrial markets †¢ Explain how companies identify attractive market segments. †¢ Explain how companies position their products in the marketplace. TARGET MARKETING Different Marketing Practices Organizations recognizeRead MoreEssay about Case Study Analysis - Suave708 Words   |  3 Pageswith low margin and profit The Shampoo Market †¢ Shampoo market was highly fragmented †¢ Most shampoo marketers targeted the 18-34 year old age group (heaviest users) †¢ Sales had been relatively flat in recent years †¢ Forecast growth predicted slow, steady rate of population despite of the fact that female frequency of use had peaked (2,83 times/week) †¢ Based on share trends (exhibit 1) Suave has the highest market share Competition overview †¢ Shampoo market is loaded with new products supportedRead MoreThe World Of Beauty Supply Why Are Our Share Declining1018 Words   |  5 PagesIntroduction In December 2013, GCI Magazine reported â€Å"Beauty Retail Expected to Grow 5.2% into the year 2018.† We are among the top five of those expected to expand based on our current annual revenue of 3.8 billion, with $246 million in net revenue, and market trends which we are projected to bring our industry revenue to roughly 16 million within a mere 3 years (2018). 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Tuesday, May 12, 2020

Immigration America A Melting Pot - 966 Words

Ever wondered why many call America a melting pot? Have you ever thought of why there is so much culture in America? Why are there so many different races, styles of clothes, food, and more in America? I will tell you why. It is because of Immigration. Immigration provides a variety of religions, clothing, celebrations, and food to America. Immigrants come from all over the world even today. They come for a multiple of reasons, too. They have benefited America in multiple ways also. America would not be the same country it is today without immigrants. Millions of people have migrated from different countries to come to America. People even today are coming to the United States from all over the world. Most immigrants today are from Mexico. They usually settle around the southern border and some northern states such as Oregon, Washington, Idaho, and Wyoming. There are around 150,000 Mexican immigrants a year. Many other large and small countries such as Cuba, come to settle in America . Cuban immigrants usually settle in Florida or Kentucky. Indian immigrants usually settle in the north east regions such as Virginia, Ohio, Pennsylvania, New Jersey, Maryland, and Connecticut. Chinese immigrants usually target living in New York. Philippian immigrants usually settle in West Virginia, Alaska, and Hawaii. There are even more countries that tend to target settling in different states such as Bhutan, Ethiopia, Somalia, Iraq, the Dominican Republic, and even Myanmar. ForeignShow MoreRelated Immigration: Is America Really a Melting Pot? Essay example1822 Words   |  8 Pages perhaps the coming superman†¦the glory of America, where all races and nations come to labor and look forward.† This is an exert from the play â€Å"The Melting Pot.† Israel Zangwill was Jewish born in England, January 21, 1864 in London, England. 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Immigration in theRead MoreThe United States has Changed from a Melting Pot to a Vast Culture with Varying Racial Backgrounds602 Words   |  3 PagesThe United States has Changed from a Melting Pot to a Vast Culture with Varying Racial Backgrounds The United States, created by blending or melting many cultures together into one common man, known as an American. Modern communication and transportation accelerate mass migrations from one continent . . . to the United States (Schlesinger 21). Ethnic and racial diversity was bound to happen in the American society. As immigration began to explode, . . . a cult of ethnicity erupted both betweenRead MoreIllegal Immigrants And The United States Essay1594 Words   |  7 Pagestoward America for an improved existence for them and their families. America is a freedom-oriented country, where everybody has right how to live their life in their own conditions. I myself, I remain immigrant as well. I came to U.S.A. 5 years ago. 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I am the immigrant, too. All the other countries people like to come here for the better lives for them and their families. America is a freedom-oriented country, where everyone likes to live. I came here 3 years ago, first, I did not like it, but it is good inRead MoreThe Melting Pot Of The United States1037 Words   |  5 Pages From the birth of the United States, immigrants have always caused an environment something more representative of a big melting pot. In terms of cooking a melting pot is used for melting metals or other substances are melted or fused together (Dictionary.com).On the other hand in a nation, a melting pot is a place where a variety of races, cultures, or individuals assimilate into a cohesive whole (Dictionary.com). Which in retrospect do not fall very far from each other in terms of literal definitions

Wednesday, May 6, 2020

Assignments Human Rights Law - 4555 Words

ASSIGNMENTS SUBJECT- STRATEGIC MANAGEMENT Select an appropriate generic strategy to position your printing business unit in its competitive environment (map the environment primarily as a pattern of competitive pressures from rivals, suppliers, buyers, entrants and substitutes). The steps need to be followed to strategise printing business unit in its competitive environment:- a) Planning for a brighter future starts with analyzing inner strengths, weaknesses, opportunities and threats. Internal evaluation coupled with an environmental scan of the competitive landscape. b) Differentiate your firm - It’s all about creating a unique value proposition. Start with your SWOT analysis. Everything is fair game (e.g. technology, experience,†¦show more content†¦Presses usually print in one, two, four, or six colors; some presses can print eight. Digital presses are still used primarily in specialty applications. Paper is the biggest individual manufacturing cost, often amounting to 25 percent of revenues. Printing papers are often coated, and are bought in sheets or rolls from distributors. Some customers provide their own paper, but most is bought for customers, with a modest price markup. Paper prices can vary significantly from year to year. Digital technology is changing the competitive landscape of the commercial printing market. Prices for digital color pages are falling below offset printing prices and companies who fall behind in the shift to digital printing are at risk. Sales Marketing The largest single market for printing services is advertising, for newspaper inserts, magazines, and direct mail materials. Although some work may be done regularly for large customers under long-term contracts (magazines, product catalogs, and phone books), most is on a project basis, often after a bidding process. Work may be episodic and many printers keep extra presses to meet anticipated peak demands. Marketing is usually done by a traditional sales force calling on potential customers. Commercial printing is a local business. Small printers can compete effectively with large onesShow MoreRelatedEthics And The Ethical Standards For Human Service Professionals870 Words   |  4 PagesCourse Reflection Paper Ethics In Human Services. When I entered this class I did not know anything about ethics or what it meant. I learned so many thing that it would take to long to list them all. I do understand the Ethics Code and the Ethical Standards for Human Service Professionals. That is one think I will have to always have with me and if I need to have a cheat sheet to look back on as I move forward. 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Distinctly Visual Essay Free Essays

Distinctly Essay A distinctively visual text influences our view of the world, and object or a person by the composer presenting us with new ideas and emotions that let us see from another point of view. Henry Lawson is an Australian writer that has the ability to twist his readers into his stories so they understand the true feelings and emotions of the characters. He presents us with the idea the bush is a negative place to live. We will write a custom essay sample on Distinctly Visual Essay or any similar topic only for you Order Now But all Australians have a connection with it. Distinctly visual texts affect how we see the world and our relationships with others. Henry Lawson acknowledges the hardships of Australian women whose bravery and perseverance is unfairly over looked. Lawson’s admiration of the wife is evident in the portrayal of a strong and independent female protagonist. While the characters traits of the hattered old dog â€Å"alligator† are amusingly represented, it remains the wife who really fascinates the reader. Her appearance and behaviour can be readily pictured and we easily identify with her hopes and fears. He then reflects the harshness with the characterisation of the â€Å"Gaunt sun brown woman† and her â€Å"four ragged, dried up looking children†, This shapes our understanding of the unique Australian traits of toughness and courage towards a hostile environment like the bush. We never learn her name and this anonymity increases the representative role she plays, making the reader more reflective and empathetic about what is revealed, especially when given access t o her thoughts and feelings. By visualising the bush woman’s surroundings the reader can connect with her frame of mind. One is left with an overwhelming sense of loneliness and hardship. Through the use of flashbacks Lawson presents us with the different situations the women has been confront with and the way she has had to overcome them while her husband has been away â€Å"she fought a bush fire.. She fought a flood.. She also fought a made bullock’ and now a snake. The vivid imagery of the environment creates the feeling of isolation and monotony that the drover’s wife experiences in her day to day life. Lawson positions us to accept his visual interpretation of life in the bush defined by continual hardship instead of focusing primarily on the contents of the bush, Lawson focuses on what is lacking. The Lost Thing is a humorous story about a boy who discovers a bizarre looking creature while out collecting bottle tops at a beach. Having guessed that it is lost, he tries to find out who owns it or where it belongs, but the problem is met with indifference by everyone else, who barely notice is presence. Each is unhelpful in their own way, strangers, friends, parents are all unwilling to entertain this uninvited interruption to their day to day life. In spite of his better judgement the boy feels sorry for this hapless creature, and attempts to find out where it belongs. The story soon develops into a fable about all sorts of social concerns, with a ambiguous ending. For a start ‘the lost pet’ is unlike anything we might normally expect. It is a huge tentacled monster, not quite animal or machine, with no particular function or origin. Whimsical, purposeless and estranged from everything around it, it is out of place in a much deeper sense that just being ‘lost’. The environment described by the illustrations also resists any simple reading. A treeless industrial metropolis full of excessive plumbing, mysterious and dehumanising architecture, green skies and cheerless citizens. Nobody pays attention to this ‘lost pet’ despite its disruptive presence, every citizen is too busy in their daily routine to notice. The text is written as a matter-of-fact anecdote, told by the boy and addressed to the reader, presented as a kind of â€Å"what I did over summer† story (hence the use of hand-written text on strips of note paper). Significantly, the creature in question is never physically described, and there is very little said about the environment in which the story unfolds; this is where the illustrations take over. Read by itself the text would sound as though it is about a lost dog in a quite familiar suburb or city, but the pictures reveal a freakish tentacled animal in a surreal a treeless world of green skies, excessive plumbing, concrete and machinery Another short story written by Henry Lawson that displays this connection with the land is â€Å"the loaded dog†. It tells a story of three men that are working on a gold field and leave a explosive lying around. This explosive is then picked up by their dog, who chases them with it lit in its mouth. Unlike â€Å"the drovers wife† Lawson’s ability to balance the harshness of the wish with the larrikin characters. Allows him to make the story entertaining but also life threatening. The visual image of the men following each other being chases by the dog with an explosive in its mouth is an example of this humour Lawson uses throughout the story to conceal the bush during the tory. Lawson uses the almost dried up creek as an example of the ruthlessness the bush has on it occupants. The men usually use the fish as their main source of food but because it has turned into a â€Å"chain of muddy waterholes.. six to seven feet deep† they are fearing they will starve. So they come up with a plan to catch the fish using an explosive. A dog is also present in â€Å"the loaded dogâ₠¬  but it does not have a protector role like the one in â€Å"the drovers wife† rather Lawson mainly convey â€Å"Tommy.. big, black†¦ retriever dog.. as their four legged mate† this mate ship is the only thing that is positive in the story, although Lawson uses him as the main cause of all the trouble and excitement. Henry Lawson short stories are both visual texts that have contributed to the Australian myth and have become a voice for the individuals of the 1890’s. His stories still have a meaning of heritage and belonging for today’s society. Shaun tans â€Å"the lost thing† provokes questions How to cite Distinctly Visual Essay, Essay examples

Effects of Sports Stars in Advertising free essay sample

Given the increasing popularity of sports in all of the world, sport has become a very dominate theme in advertising. Sports stars are seen as idols and almost like super heroes to young kids in the American society. Many brand owners corporate with sports stars to promote the sales of almost any kind of products, even if they have no apparent relationship with sports. â€Å"In the beginning, no one was giving us a chance,† said Rich Paul, a childhood friend of the NBA’s biggest star, LeBron James, â€Å"but it’s a new day. Sports marketing in 2006 is different, athletes are different and the way people perceive athletes is different† (Thomaselli) The theme of passion and vitality is essentially attractive to youth, who is impressed by famous good-looking sports stars. Thus it is a sensible choice for advertisers to use sports personality in today’s markets. Yao Ming, a household name in both China and America, is a good example to reflect the phenomenon. The magazine Campaign(UK) in March, 2006 reported that Yao has features in the advertising campaign of several companies and brands including Gatorade, McDonalds Corp. , Reebok, Tag Heuer, Apple, China Unicom, Sohu, Garmin and Upperdeck (Nick). In some ways he is one of the leading figures in sports marketing in China, where exists a expandable market supported by 1. 3 billion potential consumers. Obviously the direct beneficiaries of these advertising activities are the owners of sports brands. Adidas, for instance, always signs with stars of NBA, soccer and NFL to get higher reputation. The Adweek, a weekly American advertising trade publication, described a spot of Adidas last summer season: The best spot from last month did however tap into the soccer fever that swept the globe, an Adidas spot called Partido. Filmed in a Spanish-speaking country; the commercial, directed by Ivan Zacharias, celebrates the love of the sport through the imaginative eyes of a young boy playing on an urban field. Soccer stars like David Beckham and Zinedine Zidane join him and his friend in the game until his mother yells for him to come in. Playtime is over, the boy reluctantly goes home and his new playmates disappear in the latest from Adidas +10 campaign. (Parpis and Lynn) The participation of soccer stars Beckham and Zidane in this spot exactly fitted the exciting surrounding of the 2006 FIFA World Cup, and the impressed idea that young kids get involved with soccer stars is truly attractive to soccer fevers. It’s not advertising for any particular product in this spot anyway; however, more and more youth get the idea of Adidas and fall in love with this brand just because these familiar players and the popularization of sports sprits. Another main participant in sport marketing is the industry of beverage. One example is last year a line backer named Brian Urlacher for the Chicago Bears in the NFL drank a kind of vitamin water at a press conference, and ever since vitamin water has become a very successful and popular drink. For the simple fact that he drank that water, more kids thought: â€Å"Hey, I’ll try it, if it’s good enough for him; it’s good enough for me. † Besides energy drink like this vitamin water, which is no doubt that will use athletes for advertising, Coca-Cola Co. is putting the sports element to almost all its products. The emphasis is not just the physical effect of the drink anymore, but also the fashion perception of the brand which can be represented on the most popular celebrities of film, music and sports. The recent advertising activity of Coca-Cola was it announced the plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming. Business Wire disseminated: â€Å"We are excited about the coming year of uplifting Coca-Cola programs that will celebrate the magic of the 2008 Olympic Games together with our partners and consumers,† said Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola North America. â€Å"The Olympic Games and Coca-Cola both connect people in a positive, inspiring way. In our new commercial, LeBron and Yao will come together not as competitors, but as individuals to show how the Olympic Games and Coca-Cola truly unite cultures and people. † (Business Wire, Aug 7, 2007) In this hot event the athletes are not just representing an individual or any idolatry; they do represent their countries and culture using the common feeling to sports that can be perceived by people wherever in the world. This high stepped idea makes people feel ever better to Coca-cola, which has already been the dominant brand in the soft drinks industry. Also, some sports stars create their own brands and advertise them just using the fame of their own names. As we all know, Michael Jordan has his own shoes, which established in the 90’s. An article in Advertising Age published 7 years ago said: â€Å"Perhaps the most ongoing of Mr. Jordans marketing efforts is Nikes Jordan Brand, created two years ago. Last year, the separate Nike division grew to $300 million, and Mr. Jordan says he wants to increase revenue to $1 billion soon† (Friedman). Time passing, Jordan is not the only one who dominate such kind of market. Following him, LeBron James, who have established an advertising company deals with Nike, Coca-Cola, Bubblicious, Upper Deck trading cards, and Microsoft, is planning to turn Mr. James into a global icon, building partnerships with global companies. Lynn Merritt, senior director of basketball sports marketing and Nike, said: â€Å"The state that LeBron comes in with now, with the internet and all kinds of technological advancements that werent around when Michael was at his peak, well, LeBron could be the first billion-dollar athlete in all aspects† (Thomaselli). It’s true that the sports stars gain wealth and more fame than before by these advertisements. Consumers especially teen and high school kids are also affected by the fashion products. Take ‘Jordan shoes’ again. If you wore the â€Å"Jordan shoes†, then you would be seen as popular or you had money or something like that. In addition, some youth would collect the posters or download the spot video of a product just because of the athletes they love, ignoring the product itself. Thus spiritual and visual enjoyment enriches our life in diverse ways. Sellers and consumers both affect by this kind of sports marketing that using sports stars in advertising, as well as the stars themselves. In general, it’s beneficial to all the three parts engaged in the market, not only economically but also educationally and culturally. Furthermore, with the global communication in all the aspects in our society, the way to develop sports advertising will be expanded, and the efforts of sports star will be ever larger.

Sunday, May 3, 2020

Womens Status over Three Generations free essay sample

When I ran for the Congress, when I ran for president, I met more discrimination as a woman than for being black. Men are men. Women have been one of the most disadvantaged groups; they are the only group in the world who have/has been idealized into powerlessness as Erica Jong puts it. This oppression might have found its roots in the physical vulnerability and inability to perform labor during pregnancy, lactation and menstruation. But, this inability restricted only to the period mentioned has been blown out of proportion. And the identity of women has been constructed around these physical aspects. Nursing, caring for children and management of the household became the role of women. We will write a custom essay sample on Womens Status over Three Generations or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The work, all by itself, is of great importance as what women do by assuming these roles is raise the future generation and care for humanity. But to women’s greatest dismay, men haven’t been able to recognize the importance of this role of women. Value was attached to income earning abilities of individuals and this meant women’s work is denied recognition and importance. Ever since birth, the girl child is molded to do household work, to do work of â€Å"secondary† nature, to do â€Å"non-remunerative† work. This idealization of household works in the minds of women, throughout history, lead to the acceptance of the oppression of women by men and women. It took many centuries, before this abusive societal order was questioned and consequently, changed, at least to a certain extent. The 18th century saw the base for the feminist movements take place in the Age of Enlightenment or the Age of Reason, when intellectuals questioned the unequal distribution f power, in order to reform society and advance knowledge for the greater good. The theme was to propagate mankind equality, although women’s equality was not highlighted. The feminist movement, which arose later, is divided into three waves. The first wave, dealt with the fighting for suffrage of women (women’s voting rights). The second wave, involved campaigning for womenà ¢â‚¬â„¢s equality in politics, culture and society. And the third wave has been criticized for being a mere continuation of the 2nd wave. During the past three hundred years, the campaign for women’s equality in all aspects has brought about awareness and subsequently, changes in attitude towards women. Earlier, women were confined to household activities, banned from educational institutions in certain provinces, weren’t given suffrage, couldn’t initiate divorce, subject to foot binding (in China), subject to Hijab (in Muslim countries), subject to Sati (in India) and other gender stereotyping. But, now, women’s status has been elevated from class 2 citizen to that of class 1, they have been provided with suffrage, reservation of a certain number of seats has been made to ensure political participation, Sati and foot binding has been abolished, education for women is being promulgated, dowry has been abolished by law. The profile of an average woman has changed. Her rights have changed, her roles have changed, her position in the society has changed, and her aspirations for the future have changed. And these changes are only an overview. But, this doesn’t mean that the oppression of women is something part of history, there are still many women who suffer. Over the course of the project, I have interviewed eight families and 24 women belonging to different economic strata, castes, region and level of education to observe the change in the profile, attitudes, beliefs, status in society and roles of women over three generations and check for progress (or regress) made by women. Qualification Generation 1 Most of them had more than 4 siblings. Kamala had 9 siblings Mangala had 7, but 2 of them died before they even turned 4. The table below shows the ualification level of any one of the male siblings for the ease of comparision. Name | QualificationLevel| Name| QualificationLevel| Family Background| Durga Koneru-1| 9th pass, Vijaywada| Narasmiha Mudambi | B. Sc Mathematics, Banglore| Educated family| Mangala-1| 4rth pass| Pachiamuthu | 7th pass| Uneducated Family| Shashi Kala Doot-1| 5th pass| Jinesh Bhandhukwala | B. Com| North Indian Family| Prabhavathi Reddy-1| 10th pass| Subba Reddy| 11th pass| South Indian Family| Radha Wadwa-1| 3rd pass, Ajmer| Ashok Lal| B. Com from St Stephens, Delhi| Rich Family | Kamala-1| Nil| Deenabandhu| Nil| Poor Family| Ronda Sarita-1| 11th Std| Vaka Srinivas | 9th pass| Upper Caste| Dhanama-1| 4rth pass| Solomon| Nil | Lower Caste| When all the families answered these questions, one thing was common. Every single woman’s qualification was lower than her sibling’s of the opposite gender. Except the Lower Caste family’s case because Dhanama was born after 14 years and up until then they were struggling to make ends meet and Sarita, who was very proud about the fact that she was the only girl in her class. Prabhavathi Reddy had gotten married when she was in her 8th Std. After shifting to her in-laws house, her husband wanted her to get a degree. So, he tutored her through her 9th and 10th. But, when she failed her 11th Std, she refused to study anymore. She recalls him being angry with her for several weeks for giving up like that. When asked about why they had stopped their education, most of them put a stop to their education because they were asked to do so, with the exception of Ronda Sarita and Prabhavathi. When asked, if they wanted to pursue further education at that point of time. ALL of them said no, except, Ronda Sarita. She wanted to become a doctor, but her father said no and she didn’t put up a fight. So, generation-1 and heir parents lacked interest in pursuing education. Name | QualificationLevel| Sibling’s name| QualificationLevel| Family Background| Suguna Anumolu-11| B. Sc BotanyM. Sc in Applied Botany| Raghav Koneru| B. Tech BangloreM. Sc California| Educated Family| Suguna-11| 10th Std| Vignesh| 12th pass| Uneducated Family| Shalini Jhaver-11| B. Com| No Brothers| -| North Indian Family| Sar ada Reddy-11| B. A Literature| Hari Babu Reddy| B. E Civil Engineering MBA| South Indian Family| Sangeetha Harlalka-11| Left B. Com in1st year| Jagdish Wadwa| B. Com| Rich Family| Gowri-11| 2nd std| Gowtham| 5th Std| Poor Family| Rishita -11| B. Sc Botany| Ronda Ravi| B. Sc Mathematics| Upper Caste Family| Dheenama-11| 5th Std| Yobu| 2nd Std| Lower Caste Fmaily| Generation 2 As seen in the previous generation, the qualification levels of men were much higher than that of women, who were also their sibling. When the interviewees were asked why their education levels were lower than their male siblings and what in their opinion was the reason, most of them said that during the time of their schooling their parents sent them to college/school for basic education, but didn’t really see their daughters pursuing education further or working afterwards. According to Shalini-11, her parents were against her working immediately and told her she could pursue her career after marriage. But, once married she didn’t feel like working. So, in generation 2 although many carried a degree or a credible qualification, they didn’t join the workforce due to lack of interest or awareness. Rishitha-11 said she never even gave it a thought at that point. She new all the while when she was in college that she was not going to work, but get married after she finishes her degree.